CLIENT
Econet Wireless
INDUSTRY
Telecommunications
LOCATION
Zimbabwe
Econet Zimbabwe: Pioneering Device Financing and Smartphone Penetration.
Econet is a leading African technology and telecommunications group dedicated to transforming lives through digital innovation. Beyond its core services of reliable mobile voice and high-speed data networks, Econet is a pioneer in driving financial inclusion through its revolutionary EcoCash mobile money platform. The group also provides cutting-edge solutions in broadband internet, digital education, renewable energy, and insurance services. From connecting people to empowering businesses and communities, Econet’s diverse ecosystem is committed to leveraging technology to create a brighter, more connected future for Africa.
The Challenge
High upfront costs for smartphones were a major barrier to adoption for many Zimbabweans, despite the widespread availability of mobile networks.
The Solution
As a pioneering device vendor, Astro Mobile partnered with Econet Zimbabwe to introduce a groundbreaking device financing initiative. This program allowed customers to purchase smartphones and pay for them in affordable installments, making the cost of technology manageable.
Impact
The initiative was a resounding success, connecting over 100,000 customers with smartphones. This pioneering model, which was one of the first of its kind in the region, helped to significantly drive up the smartphone penetration rate in Zimbabwe and established Astro Mobile as an innovative leader in the industry.
